South by Southwest Over the Weekend

March 11, 2008

Over the weekend I attended South by Southwest Interactive. I had two main goals for the weekend. I wanted to meet Tim Ferris, the author of The 4-hour Work Week and I wanted to see Mark Zuckerberg, the creator of FaceBook. I met both goals.

On Saturday afternoon, Tim Ferris lead a panel about the “Art of Speed”. Afterwards he signed copies of his book. There were actually two authors at Adobe’s signing table. I felt sorry for the other author. Tim Ferris had 20+ queued up to see him, while the other guy had none. The other guy got so bored he started flipping through The 4-hour Work Week, looking for clues, I guess.

I told Tim Ferris I was having a difficult time finding a “muse”. I asked him how to decide between a service versus a product. He said he picked a product because that’s what he does. He also recommended checking out the book “Moonlighting on the Internet”, which is funny because I just added that to my “to buy” list earlier in the week.

On Sunday, I got to see Mark Zuckerberg during the keynote. There’s a lot of coverage of the keynote. Search for Sarah Lacy / Zuckerberg at Google News to see what happened.

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