iTunes Movie Rental Prices Make No Sense

February 24, 2008

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I think the iTunes movie rental prices are too expensive. Let’s say you wanted to rent The Brave One, starring Jodie Foster. It would cost you $3.99 on itunes. Since I don’t have Apple TV, it isn’t easy for me to watch it on my TV. If I went to Hollywood Video, the movie would probably cost $4.50 or so.

In Houston, we have RedBox, which allows you to rent a movie for $1 per night. I love RedBox. It is so convenient and CHEAP. Since they have them at the 24hour WalMart, you can rent and return a movie 24 hours a day.

I would love to know the overhead costs per movie at Hollywood and Blockbuster. That amount should be subtracted from the iTunes rental prices. If RedBox can deliver a physical disc for $1, then iTunes should be able to at least match that.

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